In Russia, system of domestic toy market share has increased. At the same time, parents tended to choose educational toys, products more than pure entertainment.

Russian children now, when I saw some dolls, teddy bears, for example, and the traditional toys such as toy car, has won't feel too happy. A recent industry survey found that Russia's toys and games market, a quarter dominated by building blocks and \"STEM\" products.

STEM is \"science, technology, engineering, mathematics, English abbreviations, refers to the educational and fun toys, including children laboratory tools and educational experiment, the preliminary understanding to make intellectual curiosity strong children the wonders of chemistry, physics and biology.

Overall, the first quarter of 2016, the sale of Russia's toys and games, nearly 20% by volume contraction; By value decreases by 8%. This phenomenon may be related to the Russian overall incomes, and rising consumer prices. In the past, the market is the vast majority of toys and games products to be imported, but the share of 2016 native products has risen to 20%, and in 2014 the proportion of only 10%. Since the United States and the European Union sanctions against Russia, domestic products market share began to increase.

However, the sale of blocks not affected by the market's decline. Even if lego toy an average 20% more expensive than other types, but this kind of product sales in the first six months of 2016 still is pressed year increased by 33%.

In fact, the building blocks of demand mainly comes from the parents of the children. They hope to promote the intellectual development of children, but don't want to buy more expensive high-tech toys, such as mechanical dog Robodogs and Nintendo (Nintendo ds.

, there is another phenomenon is commonly referred to as products in combined packages. This kind of toy mixing blocks and traditional toys, one of the most popular products include doll house, suit model farm and the airport.

In addition, board games and puzzles also appear Renaissance phenomenon. This kind of toy is increased demand, is due to the price affordable, and parents are like the nostalgia. Puzzle is priced at an average of just $3, the board game and buy about $9. The local manufacturing city of this kind of product of rate is as high as 40%, but imports to tap the potential of the Russian market is still very big.

At present, the building blocks of Russia toys and games market about 25%. Second of doll, accounting for 19%, but showed a trend of decline. Outdoor games and sports is 14%, is growing.

In model cars and trucks, is behind the market rate of 12%. Interest related toys are stable, about 7%. The television and movie action doll is 6%; Board games and puzzles also accounted for 6%, is on the rise. Soft toys accounted for 4%, and electronic products for use in children is 2%.

Moscow consultancy office Leonid Orlov

In Russia, system of domestic toy market share has increased. At the same time, parents tended to choose educational toys, products more than pure entertainment.

Russian children now, when I saw some dolls, teddy bears, for example, and the traditional toys such as toy car, has won't feel too happy. A recent industry survey found that Russia's toys and games market, a quarter dominated by building blocks and \"STEM\" products.

STEM is \"science, technology, engineering, mathematics, English abbreviations, refers to the educational and fun toys, including children laboratory tools and educational experiment, the preliminary understanding to make intellectual curiosity strong children the wonders of chemistry, physics and biology.

Overall, the first quarter of 2016, the sale of Russia's toys and games, nearly 20% by volume contraction; By value decreases by 8%. This phenomenon may be related to the Russian overall incomes, and rising consumer prices. In the past, the market is the vast majority of toys and games products to be imported, but the share of 2016 native products has risen to 20%, and in 2014 the proportion of only 10%. Since the United States and the European Union sanctions against Russia, domestic products market share began to increase.

However, the sale of blocks not affected by the market's decline. Even if lego toy an average 20% more expensive than other types, but this kind of product sales in the first six months of 2016 still is pressed year increased by 33%.

In fact, the building blocks of demand mainly comes from the parents of the children. They hope to promote the intellectual development of children, but don't want to buy more expensive high-tech toys, such as mechanical dog Robodogs and Nintendo (Nintendo ds.

, there is another phenomenon is commonly referred to as products in combined packages. This kind of toy mixing blocks and traditional toys, one of the most popular products include doll house, suit model farm and the airport.

In addition, board games and puzzles also appear Renaissance phenomenon. This kind of toy is increased demand, is due to the price affordable, and parents are like the nostalgia. Puzzle is priced at an average of just $3, the board game and buy about $9. The local manufacturing city of this kind of product of rate is as high as 40%, but imports to tap the potential of the Russian market is still very big.

At present, the building blocks of Russia toys and games market about 25%. Second of doll, accounting for 19%, but showed a trend of decline. Outdoor games and sports is 14%, is growing.

In model cars and trucks, is behind the market rate of 12%. Interest related toys are stable, about 7%. The television and movie action doll is 6%; Board games and puzzles also accounted for 6%, is on the rise. Soft toys accounted for 4%, and electronic products for use in children is 2%.

Moscow consultancy office Leonid Orlov